Roo-Shay

OOF, by Edward Ruscha

Pop Art! In the West? Typically, when we think of Pop Art we(or those who are not that interested) immediately think of the East because it was the center of art at the time and because of Andy Warhol, Marilyn Monroe (Warhol's main subject of work), and maybe a few others. When I think of Pop Art, I think of Warhol, Lichtenstein, Jasper Johns, and Edward Ruscha(pronounced roo-shay). A little like Roy Lichtenstein, Ruscha is noted and known for incorporating words and phrases in his paintings. I'm a graphic design major and typography is an essential aspect of the study, so I try to study typographic elements in art. Ruscha's OOF isn't anything special or out of the ordinary typographically, but I what I liked most about it was of course the word "oof," but also how the words contrast with background. OOF by Ruscha can be found at the MoMA.

Edward Ruscha has remained an important figure in American art since the early 1960s when his artwork first came to the fore as part of the West Coast Pop Art movement. Since that time, he has continued to develop his signature style, which combines words and images on the same visual field.

Ruscha also did the trademark for 20th Century Fox.